When it comes to Cheshire, there are few who know it and the local business community better than Chamber of Commerce President Yetta Augur.
That’s why it was no surprise when the Cheshire Town Council recently appointed her to a second term on the Board of Directors for the Central Connecticut Regional Tourism District.
“I am very honored to be appointed (again). It’s a great distinction,” Augur said. “They are two-year terms and I am excited to continue my work on the Board and continue to promote Cheshire in the best way I can.”
The District covers the central Connecticut River valley and the shoreline, and provides visitor and meeting information on the 65 towns and cities that make up that area, Cheshire included.
“I make sure Cheshire is represented accurately and appropriately to all that check out the visitors center over in Middletown,” Augur added, “as well as making sure that fliers and maps of Cheshire and our open space areas are well stocked and available for anyone who wants them.”
Augur also ensures that the Chamber of Commerce has access to those maps as well for any Cheshire resident who might want them. Now that the weather is starting to warm up, Augur is excited to advertise all that Cheshire has to offer.
Despite the global pandemic that has caused many local businesses to close down, Cheshire has seen an unexpected boom in economic growth.
“In the last few years, Cheshire has really made a mark and name for itself, and we want to continue that,” Augur explained. “I really have to thank (Cheshire’s Economic Development Coordinator) Jerry Sitko as well for his intuitiveness in bringing diverse businesses into Cheshire.”
In just the past year alone, Cheshire has approved plans for multiple breweries, restaurants, and a large cultural center at Ball & Socket Arts, all of which, Augur believes, will add to Cheshire’s charm and success in the next few years.
“Cheshire has so much to offer and we want people to know that what we have is here to stay,” Augur said. “It’s only going to be getting better and I can’t wait for people to see our town come into its own. I am particularly excited for the Ball & Socket Arts project to get underway. It’s going to be fantastic for our community and residents.”
Town Council member David Borowy commented on Augur’s experience as Chamber of Commerce President, calling it a “perfect fit” for this position.
Augur’s term on the Tourism District Board of Directors runs until December 2022.