Small businesses are usually owned and operated by passionate individuals who care about more than just the bottom line.
Pouring long hours and future financial hopes into a new endeavor requires commitment, one often born out of a personal connection that the owners feel to their establishment.
That’s certainly true of the Beyond Nutrition, a new Cheshire business, nestled comfortably alongside the FIT 30 gym on South Main Street, that is dedicated to giving Cheshire residents a healthy post-workout treat. Owner Nicole DeLuca and her cousin Sharon Morrison have created Beyond Nutrition in order to help local residents get themselves on the right track health-wise after the pandemic.
Battling to achieve a healthy weight is something DeLuca knows all about.
“Both my husband and I have lost over 100 pounds,” she explained to The Cheshire Herald. “This is really something that we love to do and are crazy passionate about. This is low sugar, no preservatives or bad things going into your body — all natural stuff.”
The shop offers smoothies, shakes, teas and other beverages, along with smoothie bowls, protein bites, and treats for those who are looking for a healthy alternative to their traditional breakfast or lunch. Walking into the store, customers are greeted with the amazing aroma of vanilla and pecans.
“We wanted to create a place that really focuses on taking care of the individual, and our food does that,” explained DeLuca.
Morrison, who is in charge of making many of the menu items, loves her work and is excited to meet her new customers.
“This is something that I truly love doing. We have a lot of fun and want to help to give people a healthier lifestyle,” she said. “We are really excited to be in Cheshire and we love the community that we’ve already gotten to know.”
The store has a very welcoming beach-style atmosphere, with a large wall of inspirational quotes to uplift anyone popping in.
“We really wanted to just create a positive space more than anything,” said Morrison. “With all that has happened this year, we wanted to provide something positive, and delicious!”
Beyond Nutrition officially opened for business on July 6, and since then they’ve had a steady stream of customers who are all eager to try their beverages and smoothie bowls. With flavors like Peanut Butter Oreo Pretzel and Strawberry Oreo Cheesecake, the owners feel confident there is something that will appeal to everyone.
“This is a lifestyle that we both live authentically every day,” DeLuca said. “We are so happy to share it with this awesome community!”